Stalls selling daliyas, chudis, bindis, sindoor, alta, mirrors, ribbons and other make up items are put up across the city.
Daliyas are being sold for Rs 4 to Rs 7, while those containing the necessary items to be given as a daan to pandits are available for Rs 15 to 20 across the city.
This festival is celebrated to pray for the longevity of husbands. Panditji makes Shiv-Parvati idols with clay and all females in the family pray and stay without food and water for the whole day.
A jagran is also organised on the day. "Next day we pray again and break our fast. Then the bidai of the deities takes place.
I am very particular that everything goes on as per the custom. This is one day that we can show our love to our husbands.
That's why I have not missed out a single Teej for the past 27 years," said Anita from New Pataliputra Colony. Females leave no stone unturned to look their best on the day.
They are already crowding beauty parlours for getting decked-up for the occasion.
"We have so many customers coming to us that we are running short of staff to cater to them. We have to bring staff specially for applying mehndi as demand for it doubles," said a beauty parlour owner from Raja Bazaar.
Preparations are on full swing for the d-day as women are getting decked-up to woo their husbands.
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