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Front Page

Saturday August 23rd
. Say Goodbye To Long Queues And Harrowing Hours At Post Offices,State Postal Deptt Offer e-Services (0 comments)
. Last Try To Fill Tech Hub Seats All Engg Aspirants Called For 2nd Round Of Counselling From Sep (0 comments)

Friday August 22nd
. Bihar Govt Planned To Open Knowledge Centre To Help Jobless Techies (0 comments)
. Patna May Soon Have Monorail Service And World Class Driveways, If The Dreams Of Lalu Come True (0 comments)
. Japan, Asian Development Bank Pledge $1 mn Aid To Bihar For Improving Living Conditions Of People (0 comments)
. Indian Railways will soon launch an online auction of train tickets (0 comments)
. Govt Approved Policy Framework For The Commercial Rollout Of Internet Protocol TV, or IPTV Rules (0 comments)

Thursday August 21st
. Bihar : Cruelty Against Poor Farmers (0 comments)

Wednesday August 20th
. Biharis Are Not Beggars, says Nitish Kumar (0 comments)

Tuesday August 19th
. Mahavir Cancer Institute To Build 100-Bed Cancer Hospice In Hajipur (0 comments)
. Pitripaksha Mela 2008: BSTDC Offered Attractive Tour Packages To The Pilgrim-Cum-Tourists (0 comments)
. Bihark way to save grams - eat rats, Bihar government seems to have done a Marie Antoinette (0 comments)

Monday August 18th
. Bihar Clears 135 Investment Proposals Worth Rs 71,289 cr, For Setting Up Medium And Large Industries (0 comments)
. Indian Medical Association (IMA) Sets Up Disaster Management Cell In City (0 comments)
. Land acquisition for Indian Institute of Technology-Patna Around 500acr near Bihta to begin soon (0 comments)
. Bihar Cop Uses Bell 'Jahangiri Ghanti' To Bridge Police-Public Gap (0 comments)
. Mayawati Announces Nine Candidates From Bihar For The Next ok Sabha Elections (0 comments)
. Six more engineering colleges to open in Bihar From The 2008-09 Academic Session (0 comments)

Saturday August 16th
. Schemes for out-of-school kids on anvil (0 comments)

Thursday August 14th
. Bihar Asked To Pay Full Salary And Other Dues Of Bihar State Road Transport Corporation Officials (0 comments)
. Ban-Polythene Campaign 'Pawan Patna Abhiyan' Launched In City (0 comments)

Tuesday August 12th
. IT Firms Slow Campus Hires, US slowdown hits job in India. some firms even withdrawing offer latter (0 comments)
. NIFT starts classes in Patna with 60 students (0 comments)
. Rural Job Scheme Promising To provide 100 Days' Employment To Rural Poor Fails To Deliver In Bihar (0 comments)
. Bihar's Farm Sector To Get Rs 27k-cr Upgrade Package,Developing State As The Food Granary Of Country (0 comments)
. Bihar Becoming Role Model For States Because Of His `Good Governance'. Nitish (0 comments)
. Nitish Announces Rs 11 Lakh Award For Bindra To The Beijing Olympic Gold Medalist (0 comments)

Monday August 11th
. Ranchi Set To Log On To 5 Star Luxury -Speciality Restaurants At Radisson Grand Next Year (0 comments)
. Japanese Bank To Fund Construction Of Four-Lane Roads In The Buddhist Tourism Circuit (0 comments)
. Sonia Wants Bihar Model For RTI Call Centre To Make Info More Accessible To Poor And Illiterate (0 comments)

Older Stories...

Bihar Brand To Be Promoted Through Its Fruits

Brand Bihar, which is often used as a derisive metaphor for things not working out, is to be promoted through its luscious fruits this summer.

Chief Minister Nitish Kumar's government has decided to gift baskets of luscious 'Shahi' (royal) litchis and special 'Zardalu' mangoes to important people in New Delhi, including the president and the prime minister.

The special sweet gifts are also a bid to establish the Bihar brand.

The Shahi litchis of Muzaffarpur district and the delicious Zardalu mangoes of Bhagalpur district are known for their rare taste and delicate flavour, but yet to be marketed as a Bihar brand within and outside the country.

State Cabinet secretary Girish Shankar has directed the commissioner of Tirhut and Bhagalpur as well as district magistrate of Muzaffarpur and Bhagalpur districts to arrange for Shahi litchis and Zardalu mangoes to be gifted to very important persons (VIPs) in New Delhi.

The state government has decided to send the juicy gifts by June 15.

The government has prepared a list of 400 important people in New Delhi who will be given the gifts.

Apart from President Pratibha Patil, Prime Minister Manmohan Singh and Vice President Hamid Ansari, the sweet gifts will also go to Supreme Court judges and central ministers. The ministers include Railway Minister Lalu Prasad, Steel Minister Ramvilas Paswan and Finance Minister P. Chidambaram. Senior diplomats of several embassies and bureaucrats in the capital will also receive the goody basket.

The Shahi litchis and the Zardalu mangoes would be packed separately for gifting.

"The Muzaffarpur district magistrate was asked to prepare 400 packets of Shahi litchis. Each packet will contain 2.5 kg of litchis.

The Bhagalpur district magistrate has been asked to prepare similar packets of Zardalu mangoes. Each packet will contain 20 to 25 mangoes," an official source said.

"Bihar's Shahi litchis and Zardalu mangoes are set to impress India's VVIPs and diplomats this summer. It will boost the state's image," a government official told IANS here.

While 70 percent of India's litchis are produced in Muzaffarpur, the region's Shahi litchis are known worldwide for their aroma and taste.

Nitish Kumar had last year presented Shahi litchis to the president, the vice president, the prime minister and other ministers.

Since he came to power in November 2005, Kumar has been trying hard to build a positive image of Bihar by replacing the negative image of lawlessness, backwardness and a state without basic infrastructure. Till now Bihar is widely seen as an ailing state that is regarded as one of the least developed in India.

Source: www.bihartimes.com, Bihar brand to be promoted through its fruits

By Mrs Gupta, Section Business
Posted on Fri Jun 06, 2008 at 01:45:35 AM EST
< Shortage of Bihari labourers hit kharif crops in the states like Punjab and Haryana | Bihar seeks Rs 470 cr central aid to clean up groundwater >

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